May 6, 2014

5 Tactics to Make Your Email Newsletter More Powerful

When it comes to marketing subscription content, email is continuing to be the champion of conversions, especially email newsletters. Which is why I wanted to present you with five ways to increase the ROI on your email newsletters. The first four deal with increasing open rates through better subject lines (courtesy of the Neilsen Norman Group) and the last one demonstrates why display ads can be a powerful revenue generator in email newsletters. Include content in your subject line.…

5 Tactics to Make Your Email Newsletter More Powerful Read More »

Models of Excellence 2013

Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is generated by selling and distributing information online. To decide what companies are selected to become a model of excellence, they scan the business information landscape to identify companies whose products — both new and established — that have important new business models, or offer technological innovation within the field of online information and highlight them as a model for other companies to emulate.

Models of Excellence 2013 Read More »