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May 8, 2014

Case Study Lessons: Do ‘Pay-What-You-Want’ Memberships Work?

Business Strategy, News /

Best practices in pricing psychology strongly suggest that for-profit sites avoid “tip jar” payment models — you know, those NPR-like appeals to help support a blog or favorite site. But this week’s Case Study on CellarTracker is making us re-evaluate that advice. CellarTracker is an interactive database for wine enthusiasts that lets users track their wine inventory, as well as upload tasting notes, browse other wine reviews and estimate the value of their collection. Founder Eric LeVine started…

Case Study Lessons: Do ‘Pay-What-You-Want’ Memberships Work? Read More »

CellarTracker Converts 8% of Registered Users to ‘Pay-What-You-Want’ Memberships

Case Studies, Consumer Media and Publishing, Consumer Services, Memberships, News, Revenue and Sales, Subscriber Acquisition, Subscriber Only /

CellarTracker offers wine enthusiasts an online database to store, track and update their tasting notes and maintain an inventory of home wine cellars. In this exclusive Case Study, Founder Eric LeVine talks to us about how this B2C site in generating 7-figure revenues with a freemium model and “pay what you want” subscription program. Find out how the site gets 40,000 — 50,000 unique visits a day, and is converting 8% of its user base into paying subscribers. Plus, discover the one tool CellarTracker is using to prevent site scraping.

CellarTracker Converts 8% of Registered Users to ‘Pay-What-You-Want’ Memberships Read More »

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