Case Study Lessons: Create Multiple Newsletters and Gift Offers to Engage More Audiences
General consumer sites often suffer from TMI — they offer too much information for a consumer to digest. Yet, because the information is general in nature, most B2C sites don’t think to create niches for their information. Consumer Reports, one of the gold-standard publications for subscription marketing, didn’t let this narrow thinking hinder it from creating nine separate newsletters to offer site visitors and subscribers. The newsletters can vary from “What’s New” to health topics. Each has its…
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