Like MLB.com, NFL Launches Digital Subscription Service, But Focuses on App and Set-Top Boxes
For years, Major League Baseball has been turning a pretty penny through its online subscription site MLB.com. Now the National Football League is looking to rack up similar digital revenues. The NFL just launched NFL Now, a video freemium app available through mobile, desktop, and a variety of set-top boxes. The app is taking advantage of new digital devices (which are paving the way for paid content sales through convenient and lean-back viewing) and marketing automation to create…
