How Going Smaller Can Increase Print + Digital Revenues
There’s a theme to a few recent stories hitting the Internet this week: go small to earn big. This is apparent in a new study by comScore that found that U.S. audiences are now spending the majority of their time consuming digital media within mobile apps versus mobile web browsing or desktop usage. Facebook is the #1 app, and overall app usage is higher on smartphones than tablets. I deduce that this is because smartphones apps are great for drive-time…
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