The Guardian Launches B2C Membership Site and Service
Oh, how I love the Guardian. Despite years of selling digital subscriptions — and despite Editor-in-Chief Alan Rusbridger’s equivocal posturing — the liberal bastion has been able to promote an anti-payment persona. Even though it made £1.4 million from subscriptions to its iPad app, alone. To its credit, the Guardian has adopted a smart model for breaking news site. All of its content is free on its website, but mobile, tablet and B2B content is an upsell. And now, much…
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