November 2, 2014

The Guardian Revamps Website to Improve Subscriber Retention

After 18 months of work, 8 months of beta testing and 25,000 reader comments, The Guardian’s U.S. website revealed a sleek, new look last week. Removing the clutter, the revamped site has more white space, is well organized into easy-to-find categories and, in general, is visually appealing. Content is now grouped into “containers” such as headlines, highlights, sports and opinion, each of which contains a “more” feature for additional  stories. This layout translates well to mobile,…

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Co-Marketing: Teaming Up to Drive Revenue

Have you started working with marketing partners to help drive traffic and/or revenue to your business? If not, you are leaving money on the table! Even if you are a small shop, marketing partnerships can make a big difference for your business. Diane Pierson will outline the basics of marketing partnerships. Diane will draw on her experience helping top publishers expand their subscriber bases by working with other publishers. In this one hour webinar – we will cover: What is Co-marketing?, What types of partnerships should you consider?, Examples and case studies of different types of marketing partnerships, How do you start a partnership program?, Who is your target as a marketing partner and why?, What is the right way and the wrong way to do a marketing partnership, including sharing email lists!

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