December 11, 2014

Facebook has become a massive engine for content dissemination, driving three times the referral traffic of all other social networks combined. With a pool of 1.35 billion users, the potential is great for publisher sites to reach a wide audience. Yet last month Facebook announced it is going to punish overly self-promotional brands by de-emphasizing their posts as part of an effort to drive users to its new “sponsored posts” advertising platform. Currently, any company can promote…