December 15, 2014

The Times & The Sunday Times post £1.7 million profit, first profit in 13 years

After 13 years in the red, including four years behind a paywall, The Times and The Sunday Times, owned by News U.K., a Rupert Murdoch company, have finished in the black – posting a profit of £1.7 million! Considering its £6 million loss in 2013 and a £70 million loss five years ago, this turnaround is quite impressive. How did The Times and The Sunday Times do it? By balancing multiple revenue streams (subscriptions, ad revenue,…

The Times & The Sunday Times post £1.7 million profit, first profit in 13 years Read More »

Top Tactics for Selling Subscription Data Products

Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription data products.

Top Tactics for Selling Subscription Data Products Read More »