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January 5, 2015

Kindle Unlimited’s Subscription Model Making Authors See Red

Business Media and Publishing, Business Strategy, News, Subscriber Retention /

A new subscription offering from Amazon is ruffling a few feathers in the self-publishing arena. Kindle Unlimited allows subscribers to access more than 700,000 titles on Kindle devices for only $9.99 a month, after a free 30-day trial. About 24% of Amazon’s 2.7 million titles are available, with very few of them bestsellers as many major publishers have opted out of the service. This leaves the many independent and emerging authors who have long used Amazon’s platform…

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Publishers are from Mars, Content Marketers are from Venus

Business Strategy, News, Product Development, Subscriber Acquisition /

Content ROI can mean many things for different types of organizations. For media companies and content marketers, they couldn’t be more different. Each have very different views, very different processes and different teams for creating, managing and tracking content. Kathy Greenler Sexton from Subscription Insider walks through how each looks at, values and tracks content ROI, and points out lessons each can learn from the other.

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