January 20, 2015

U.S. and Canadian millennials (18- to 34-year-olds) will spend more than $62 billion on movies, TV, music and other content this year, predicts Deloitte, a global consultant firm. With 83 million millennials in the U.S. and Canada, that equates to media spending of approximately $750 per person. Though $62 billion is a big number to spend on media, it represents less than 5% of total anticipated spending of $1.45 trillion this year for this age…