January 26, 2015

Ashley Madison Making Money Despite Competition

Despite being banned from South Korea and Singapore and blacked out from advertising on Bing, adultery site Ashley Madison has continued to be profitable. According to an article in Forbes, AshleyMadison’s parent company Avid Life Media grossed $115 million in 2014, up 45% from the $78 million grossed the previous year. 6.8 million users logged in over the last ninety days, out of a total 31 million lifetime users since the site launched in 2002. Ashley Madison’s…

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LivePlan Offer Page Showcases New Best Practice Conversion Techniques

LivePlan is an online “live” business planning tool that helps entrepreneurs develop a business plan, as well as track a business against that plan once the initial planning is done. Everything LivePlan presents on their website is focused on conversion with benefits clearly laid out for a busy entrepreneur. A great online conversion example for other subscription businesses.

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Match.com Makes Long Registration Process Easier

With an estimated 35 million monthly visitors, the highest of all its dating site competitors, Match.com certainly appeals to the vast online dating market. Here are a few key things at the beginning of their registration process they are doing well. Overall, the registration process for Match.com is an effective way to keep potential members interested as they go about creating their profile. This is a must-do for any subscription site that needs a large amount of profile data without saddling potential members with what amounts to a huge, time-consuming survey.

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