NBCUniversal Wants the Last Laugh with a Video-On-Demand Subscription Comedy Service
NBCUniversal plans to launch a video-on-demand subscription comedy service this year to target viewers under 35 and capitalize on the network’s most popular comedy shows – The Tonight Show Starting Jimmy Fallon and Saturday Night Live. The majority of these viewers already watch videos online from their mobile devices without a traditional cable or satellite subscription. In fact, NBCUniversal chief Steve Burke estimates that 70% of the views of Jimmy Fallon and The Tonight show are…
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