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April 27, 2015

Q1 Financials: How Did Subscription Companies Fare?

Business Strategy, Entertainment and Streaming, News, Technology /

With the first quarter of 2015 behind us, let’s take a look at how some subscription companies fared.tfl McClatchy takes $11 million hit due to decreased ad revenue Last week McClatchy Co. reported that it lost $11 million in the first quarter of the year. Though that’s a big hit, it is an improvement over the $16 million hit the publishing giant took following the first quarter of 2014. The biggest culprits in the loss were declining…

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Inside Metrics: Measuring Retention Rate (Part I)

Best Practice and How To, Business Strategy, Revenue and Sales, Subscriber Acquisition, Subscriber Only /

To understand your retention opportunities and trends, you need to have a simple way to track attrition patterns. But you also need a methodology which accommodates different billing periods and the fact that some customers pay for only part of a term and then cancel. Part I of this guide introduces two basic measurement concepts. Then Part II shows you specific ways to apply those metrics to manage your retention business more effectively.

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Putting on the Big Boy Pants — It’s Time to Scale Your Subscription Startup

Best Practice and How To, Business Strategy, Product Development, Subscriber Only /

Congratulations — you’ve got a few subscribers, and you’re getting some buzz. But it’s taking every minute of your day, and then some. Now what? How can a small subscription service get big without killing everybody that’s part of it? Because it’s not the starting of the business that’s tough — it’s scaling to the size of a self-supporting entity.

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