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May 22, 2015

Subscription News Round-up

Business Strategy, Entertainment and Streaming, Industry Announcements, Mergers and Acquisitions, News, Payment Processing, Paywall /

Google, USA Today, Verizon and AOL all made it to the subscription industry news headlines this week. Read those headlines and more to be a subscription insider… How Google Could Offer “All Access” News Subscription & Help Journalism Marketing Land USA Today Could End Daily Print Edition in ‘Five or Six Years,” Editor-in-Chief Says Ad Age Verizon and AOL: A $4.4 Billion Marriage Subscription Insider Starbucks Partners with Spotify on Music Subscriptions, Expanding Rewards Program GeekWire Mobile is Now the Majority of Traffic for…

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Facebook Invites Select Publishers to Test ‘Instant Articles’

Business Strategy, Industry Announcements, Magazines, News, Subscription Apps /

On May 12, Facebook launched Instant Articles, a new tool that allows publishers to create interactive, multimedia articles for the Facebook mobile app, while allowing them to retain control of their content, brand, revenue and publishing schedule. Publishers can sell ads in their articles or use the site’s audience network to monetize unsold inventory. They can also track data and traffic in real time through comScore and other analytics. According to Facebook’s Chief Product Officer Chris…

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