June 2, 2015

Subscription Boot Camp: Marketing

SBC: MARKETING REG

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TuYo to Target Millennial Latinos with OTT TV

TuYo will be the next player to enter the over-the-top (OTT) TV subscription service market, said the Latin Post. Targeting Millennial Latinos, TuYo, which is built and owned by Latinos, plans to launch in July. The Latin Post reports that TuYo will include free and paid content, on-demand in both English and Spanish. Viewers may choose from select channels of curated content or create their own from a myriad of reality shows, TV programs, music, movies,…

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