June 19, 2015

Hulu Rebrands Premium VOD Product by Dropping “Plus” from its Name

Hulu, a streaming video-on-demand company, announced it’s dropping the name “Plus” from its premium subscription option. Hulu’s products, both free and paid versions, will be called Hulu. In an email to subscribers, Hulu says: “Though the name is changing, your subscription is not. You’ll still be a subscriber with all the benefits that come with that. You can keep on watching your favorite shows on all your devices – without having to change a thing. Same…

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Subscription News Round-up

This week Sony, Adobe and Wall Street Journal made subscription industry headlines. Here are those headlines and more for this week, in case you missed them. Get Ready for the IoT CMS Wire Sony Adds A La Carte TV Channels to PlayStation Vue Engadget China’s iQIYI Serves Up 5 Million Online Video Subscribers Variety Using Recommendation Engines to Reduce Subscription Service Churn Smart Data Collective Wall Street Journal Continues Its Transformation with a Paid News App Subscription Insider Subscription Products Boost Adobe Fiscal 2Q Results The Bellingham…

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