Houston Chronicle Finds Success with Two-Site Strategy
Hearst’s Houston Chronicle overshadows the competition in a big way, says NetNewsCheck. In a detailed analysis of the Houston Chronicle, NetNewsCheck’s Patrick Duprey explains how the Chronicle’s two-site strategy – one paid, one free – is winning website visitors and subscribers over. Chron.com, the newspaper’s free website, attracted 14.5 million monthly visitors between January and June 2015, while its paid site HoustonChronicle.com averaged one million visitors for the same time period. Considering Houston’s population is only…
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