September 14, 2015

LinkedIn’s referral traffic to its publisher base has dropped dramatically, says Digiday. In fact, traffic to SimpleReach’s 1,000 publisher base dropped 44% in the first four months of 2015, and 30% in the first eight months. Why the big drop? Digiday says LinkedIn is putting its own needs first. Instead of referring its 380 million members directly to publisher sites, it is focusing on its own publishing platform. LinkedIn encourages brands to develop a strong presence…