Day: September 15, 2015

Verizon Alters Plan, Will Launch Scaled Down OTT TV

Business Strategy, Entertainment and Streaming, Industry Announcements, News / Dana E. Neuts

Verizon is planning to launch its own over-the-top (OTT) TV service soon, says Bloomberg Business. The service, to be called Go90, is still in the testing phase. An unnamed source told Bloomberg that Go90 will launch with only a few media partners including AOL, Dreamworks Animation, SKG Inc.’s Awesomeness TV, Vice Media and Viacom Inc. Slash Gear points out this line-up is in stark contrast to Verizon’s original plan to offer Custom TV packages, starting at…

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Buyer Beware: How to Rebrand After An Acquisition

Mergers and Acquisitions, On-Demand Webinars, Product Development, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing / Diane Pierson

Nurturing a brand requires visionary leadership and tactical discipline. The challenge increases exponentially when we bring new businesses into the fold. What are the most important elements of rebranding? How do you avoid confusing the subscribers of both existing and acquired brands and meet the goals set when you acquired the company in the first place?During this On-Demand webinar, Subscription Insider CEO Kathy Greenler Sexton and product development expert Diane Pierson provide insights from their own acquisition-rebranding experiences

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The Guardian Enjoys First Year Success with Exclusive Membership Program

Business Operations, Business Strategy, News, Product Development, Revenue and Sales, Subscriber Acquisition / Subscription Insider

The Guardian is enjoying success with its year-old “Guardian Members” program, an exclusive membership program where the outlet’s most loyal readers have the opportunity to support and defend its ability to publish “fearless, open, independent journalism without a paywall.”

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September 15, 2015

Verizon Alters Plan, Will Launch Scaled Down OTT TV

Buyer Beware: How to Rebrand After An Acquisition

The Guardian Enjoys First Year Success with Exclusive Membership Program

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