GQ Says Turn Off Your Ad Blocker or Pay Up

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Last month we reported that ad blocking is a $21.8 billion problem. That’s how much money publishers lost last year in advertising revenue because of ad blockers, according to a report by PageFair and Adobe. The problem is estimated to grow to $41.4 billion in 2016. Publishers are having to get creative to address this growing problem. In December, DigiDay reported that Condé Nast is the latest to fight back against ad blocking. Condé Nast’s GQ…

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