As always, there are some great subscription headlines this week including the news that video won’t save the day, native ads will take over mobile, and publishers continue their search for sustainable monetization opportunities. In addition, we’ve got subscription news featuring Etsy, The New Yorker and Medium.
Weekly Subscription News Round-up for April 15 Read More »
Over the next three years, the New York Times (NYSE: NYT) will invest more than $50 million to grow its international digital audience and increase international revenue, the company announced yesterday. In a memo to employees, Times’ publisher Arthur Sulzberger Jr., CEO Mark Thompson and executive editor Dean Baquet explained the move: “Because our digital report is still designed and produced mainly for a U.S. audience, we have not come close to realizing our potential to attract readers outside our home market. We are confident this will be a down payment on a new era of international growth for our company…”
New York Times to Invest $50 Million in Global Digital Expansion Read More »
This week’s Five on Friday explores mobile viewability, how you can differentiate your subscription offering, trademarking hashtags, email design and more!
Five on Friday: Mobile Ad Viewability, Product Differentiation, Email Design and More Read More »
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