In this week’s subscription news, the New York Times begins exploring ad-free digital subscriptions, the Supreme Court rejects Google’s appeal in an AdWords battle, and Tinder hopes to double paid memberships to 2 million by the end of the year. In addition, we’ve got headlines featuring the Associated Press, Google AMP, Pandora and Facebook.
Weekly Subscription News Round-up for June 10 Read More »
On Wednesday, Apple announced it will sweeten the deal for developers and subscription companies by changing its fee structure, reports The Verge. The announcement comes less than a week before Apple’s 2016 Worldwide Developers Conference (WWDC) in San Francisco where such news is typically revealed. App developers and subscription companies will still have to pay Apple 30 percent of monthly fees received from subscribers for in-app purchases for the first year, but after that, the fee drops to 15 percent.
Apple Sweetens the Deal for Subscription Companies by Changing Rate Structure Read More »
Five on Friday this week explores NYT’s use of Facebook Live, how to get external links to your site, retargeting, the importance of focus and brand positioning.
Five on Friday: Effective Retargeting Strategy, Increasing Backlinks, and More Read More »
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