June 20, 2016

It’s finally happened. We knew the Netflix rate change was coming. They’ve been talking about it for months, but it is official. Effective July 18, 2016, some subscribers’ rates will go up $2 a month. The streaming video company explains it clearly in this email notice sent yesterday. In a second email, also sent yesterday, Netflix explains that the standard plan (two screens at a time + HD viewing) will be $9.99, effective July 18, 2016. It directs users to their online accounts for additional information about their membership and to the Help Center for more information. Yet none of the links in the two emails direct subscribers to an explanation for the rate change or the terms.