Spotify Shifts Strategy to Focus on Growing Ad Revenue
As competition in the streaming music industry heats up, Spotify is shifting its focus, reports Business Insider. Spotify will concentrate on growing its advertising revenue to support its operations. According to Business Insider, Spotify issued an internal mission statement to staff a few weeks ago, outlining the new strategy and asking the company’s tech and product employees to try Spotify’s ad-supported freemium service for five days. Find out what they learned.
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