In this week’s subscription headlines, the Boston Globe runs a wraparound front-page ad, the Netflix $2 price hike is just a week away, and Verizon is planning to acquire SaaS company Telogis. We’ve also got ad-free digital subscriptions, native advertising, ad blocking and subscription billing featuring the New York Times, Netflix, Verizon, Red Hat, CrediFi and more.
Weekly Subscription News Round-up for June 24 Read More »
American Express and Costco are officially divorced and all Costco-issued AmEx cards are being replaced with Citigroup Visa cards. This could cause involuntary churn for subscription companies, but there are ways for subscription businesses to lessen the impact, including assessing the potential impact, proactively reaching out to AmEx customers, monitoring response rates and using Account Updater.
AmEx-Costco Divorce Could Cause Involuntary Churn for Subscription Businesses Read More »
Five on Friday this week explores social media ad trends, using PowerPoint powerfully, benefiting from mobile, using free content and landing page conversion.
Five on Friday: Social Media Ad Trends, PowerPoint, Landing Pages and More Read More »
Convert. Retain. Grow.
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