June 27, 2016

Adobe Reports 20 Percent Revenue Growth for Fiscal Q2 2016

Last week Adobe (NASDAQ: ADBE) reported impressive financials for the second quarter of fiscal year 2016, which ended June 3. At the top of the highlights was record quarterly revenue of $1.4 billion, representing a year-over-year increase of 20 percent. Additional highlights include subscription revenue of $1.1 billion, a 40 percent year-over-year increase, and huge gains in year-over-year operating and net income. But investors still aren’t happy, driving stock down after the earnings report.

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3 Customer Acquisition Research Strategies You Should Be Using Now

What are your goals for business, media strategy and acquiring new subscribers? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 Customer Acquisition Research Strategies You Should Be Using Now

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