Tribune’s tronc Rebuffs Gannett Takeover with Rebranding
In a surprising move, Tribune Publishing has rebranded itself as tronc, Inc., launching a redesigned website and jumping ship from the New York Stock Exchange to NASDAQ. The changes are part of a larger company reorganization and restructuring which has media experts scratching their heads. In response, tronc offers a lot of buzzwords, but little concrete information for the rebranding.
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