July 15, 2016

This Week’s Headlines: Audible, Automation, Ad Blockers and More

This week’s subscription news headlines include online video surges, automation, ad blockers, subscription box marketplaces, big banks, executive metrics that matter and mobile payments along with news from Amazon-owned Audible, Barracuda, Stand’s Fair Ad Blocker and News Corp.

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Google Acquires Video Software Start-up Anvato

Last week Google acquired video software start-up Anvato. Under the deal, Anvato will join Google’s Cloud Platform team, allowing them to provide high quality, live and on-demand video to customers. This opens up new opportunities for subscription companies to expand their capabilities.Anvato works with hundreds of customers, helping them to manage video. Their customers include NBCUniversity, FOX Sports, CBS Local Media, Telemundo, Media General and more. The Anvato team will work with Google’s Cloud Platform team, complementing Google’s efforts to enable media processing and workflows in the cloud.

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Five on Friday: Mapping HEX to RGB, Finding the HEX of a Color and More

Inspired by the colors of summer, Five on Friday this week is all about color. We explore what a HEX Triplet is (and why it’s important), pulling HEX colors from logos or the web, understanding RGB, CMYK and other color identifiers, creating a new color palette for your product, and finally, understanding what the eye can truly see.

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