Forget the Republican National Convention, Melania Trump, plagiarism and the Kardashian-Swift Snapchat controversies. We’ve got real news you can use with subscriptions scams, SaaS, subscription strategy and more, featuring Pokémon GO, YouTube, Netflix, Spotify, Meredith, Apple and more.
This Week’s Headlines: Subscription Scams, SaaS, Strategy & More Read More »
Last week Apple turned up the heat on the streaming music rivalry, proposing changes to the current, complex songwriting royalty payment structure. The changes could hurt streaming services like Spotify who operate with an ad-supported freemium model. Spotify responds by rolling out programmatic ad-buying in an effort to shift focus toward ad growth.
Apple Takes a Bite Out of Spotify with Proposed Royalty Changes Read More »
Five-on-Friday this week explores reducing subscriber churn, how second screen behavior differs by geographic region, chat-bots and your subscription business, the subscription model and marketing agencies, and finally, the golden rule of content marketing.
Five on Friday: Reducing Subscriber Churn, Chatbots and More Read More »
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