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August 26, 2016

Boston.com Partners with Taboola to Expand Reach and Grow Revenue

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Free Subscription, Industry Announcements, News, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition /

Taboola announced last week that it is partnering with Boston.com to use its discovery platform to drive traffic to the online news site, expand its reach and grow its revenue. Taboola essentially acts as a reverse search engine, serving up editorial and sponsored content to users based on various characteristics and online behavior and history. Boston.com is the latest in a line of well-known publishers and brands to use Taboola to drive traffic and increase engagement.

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This Week’s Subscription Headlines: Native Ads, Acquisitions and SaaS

Auto-renew Subscription, Business Services, Consumer Services, Customer Service, Industry Announcements, Mergers and Acquisitions, Micropayments, News, Payment Processing, Revenue and Sales, SaaS and Cloud Services /

In this week’s subscription headlines, the New York Times is rumored to be expanding into Australia and Canada, U.K. news outlets are presumed to be robbed of traffic by Faceook and other platforms, and Jeff Jarvis questions whether banking on native advertising is just another false messiah. Other featured players in this week’s subscription news include Google, Microsoft, Zuora, TiVo and Blendle.

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Five on Friday: Whos Blocking Ads, Royalty-Free Photos and More

Business Services, Business Strategy, Consumer Services, Learning and Training, News, Product Development, Regulation and Compliance, Research and Benchmarks, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscription Business Marketing /

Five on Friday this week explores whos blocking ads and how to stop them, finding royalty-free images, thoughts on product development from Scholarly Kitchen and a reminder about our Subscription Accelerator Bootcamp coming up September 29.

Five on Friday: Whos Blocking Ads, Royalty-Free Photos and More Read More »

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