Uber Tests Subscription-Based Uber Plus in Six U.S. Cities

Auto-renew Subscription, Business Strategy, Consumer Services, Industry Announcements, News, Paywall, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscription Apps /

Uber is testing a new subscription-based service, Uber Plus, in six U.S. cities including Boston, San Diego, Miami, San Francisco, Seattle and Washington, D.C. The new service allows frequent riders to lock in flat rates in blocks of 20 or 40, depending on the city. Some restrictions apply, of course, and pricing varies by city. Why a subscription service? Customer loyalty and recurring revenue.

Uber Tests Subscription-Based Uber Plus in Six U.S. Cities Read More »