October 3, 2016

Mental Floss to Terminate Print Edition after November-December Issue

Last Friday Dennis Publishing announced that Mental Floss magazine would publish its final print publication with the November-December issue. Instead of focusing on both print and digital products, the company will shift direction to focus solely on digital and video content as well as long-form pieces. While the magazine only had circulation of 100,000, it draws 20 million unique visitors to its website every month. Find out what will change.

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A Perfect Go-to-Market Strategy Gone Bad

Just eight days after RentLogic rolled out a new ratings system for rental properties, their key partner pulled the plug and ended the deal, reportedly after receiving strong pressure from landlords. Russell Perkins, Subscription Insiders Guide to Data Strategy, outlines how a seemingly perfect go-to-market strategy for this new data product went terribly wrong.

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