October 7, 2016

This Week’s Subscription Headlines: Comments, Competition & the Cloud

In this week’s subscription headlines, Amazon gets in a publishing dispute in Japan over book subscriptions, the Daily Mail integrates its content with Amazon Alexa, Hulu drops it paid subscriptions to $6 a month and the Financial Times – finally – launches its speedy new website after months of beta-testing in the open. We’ve got those headlines and more featuring Microsoft, Google, programmatic and ROI.

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EDGENorth Takes Down Paywall but Isn’t Giving Refunds to Subscribers

On Tuesday, EDGENorth.ca, a hyperlocal, bimonthly magazine based in Yellowknife, Northwest Territories, Canada, announced that it was dropping its paywall and making all of its stories, including archives, free to readers. They are also reducing their publication schedule to refocus their attention to their free, newly-redesigned print magazine which is distributed to racks and homes around Yellowknife. What went wrong? Did EDGE give the subscription model a chance?

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