December 9, 2016

This Week’s Subscription News Headlines: Microsoft, Media and Models

In this week’s subscription news, Microsoft looks like it will win the needed approval from EU to seal the LinkedIn deal, iHeart Radio launches a streaming music subscription, powered by Napster, and Adblock Plus wins its sixth court battle against Der Spiegel. Also, this week, Biz Report tells us how to determine what should go in a subscription box, Retail Wire asks if digital advertising could be replaced by the subscription model, and CJR talks about subscription surges and record audiences since Donald Trump was elected president.

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YouTube News: CBS, $1B Payout to Music Industry and Video Views

If you believe the adage “there is no such thing as bad publicity,” YouTube is in luck. It is has had a busy few weeks with both positive and negative news reports. Among the news stories are CBS signing on to join ‘Unplugged,’ YouTube’s pending over-the-top TV service; YouTube’s supposed payout of $1 billion to the music industry; and big decreases in video views for some of YouTube’s top content creators.

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Creating a Powerful Product When You Know More Than You Can Tell

When a company builds its business model based on specific data knowledge of companies and markets, it’s critical for their business model to successfully walk the thin line ethically between public information and inside information. Russell Perkins, Subscription Insider Guide to Data Strategy, explores two approaches and how the potential to misuse information continues to cast a pall over another otherwise strong business model of “expertise” services.

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