January 3, 2017

Amazon Prime Members Bought More than 1 Billion Items This Holiday Season

Last week Amazon posted its results for the 2016 holiday season, the company’s best ever for devices including the Echo Dot, Fire TV stick, Fire tablet and Amazon Echo. In addition, customers bought more than nine times the number of Amazon Echo devices than last holiday season. Prime members also contributed to Amazon’s holiday success in 2016. Here are some key statistics shared by Amazon…

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The 9 Steps of Successful New Subscriber Onboarding

Once your new member buys your subscription, your welcome sequence has two jobs. First, stop your member from canceling the sale and asking for a refund. Second, get him engaged so hell keep his subscription for years instead of months. While youve got to deliver what you promised in your sales materials, your new member welcome sequence must also be about reselling your customer on taking action. From Subscription Insider Guide to Member Retention, Robert Skrob, here are the 9 critical elements of any effective member welcome sequence.

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