A Kinder, Gentler Shine Rebrands as Rainbow, Changes Ad Blocking Ways
In an interesting twist, Israel-based mobile ad blocking company Shine has rebranded itself as Rainbow and, instead of selling network-level ad blocking products to mobile carriers, it will offer whitelisting and data services to advertisers and publishers, reports Business Insider. This is a dramatic change from its previous position from where the company was a year ago.
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