March 20, 2017

Online rating systems are ubiquitous and powerful. But not everything is easy to rate. Restaurants and hotels are pretty easy. Rating professionals, not so much. There is an urgent need for consumers to get better insight into lawyers, doctors, and other professionals. But there are two major complicating factors it: consumer know-how about the professionals profession and personal relationships with the professional. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, explains why its been so much harder for rating sites for professionals to take hold and some emerging solutions to overcome those challenges.