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April 10, 2017

Netflix Replaces Star Ratings with Thumbs Up and Thumbs Down

Auto-renew Subscription, Business Operations, Consumer Services, Customer Service, Entertainment and Streaming, Industry Announcements, News, Subscription Apps /

Last week Netflix (NASDAQ: NFLX) replaced its five-star rating system with a thumbs-up and thumbs-down system which it calls simpler and more intuitive. According to the announcement, a thumbs-up rating indicates you liked a particular show and want to see similar suggestions. A thumbs-down says you didn’t like a show and you don’t want Netflix to suggest it to you again. The item is still searchable, but it won’t be served up on your home page.

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Millennials are Leading the Shift to a Subscription Economy

News, Subscriber Acquisition, Subscriber Only, Subscription Boxes /

As millennials continue to exert greater control and influence over todays economic climate, it has become mission critical to understand their real-time spending patterns and methods to optimize effective marketing strategies and engagement. Jim Fosina, Subscription Insider Guide to Box Subscriptions, walks through why you need to adjust your marketing strategy with millennials in mind.

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