April 18, 2017

Netflix Q1 Streaming Revenue Tops $2.5 Billion, Adds 5 Million Members

Yesterday Netflix (NASDAQ: NFLX) announced its first quarter 2017 financials with $2.52 billion in revenue, compared to $1.81 billion in revenue for the first quarter of 2016. In addition, the streaming video giant added 4.95 million net new members, bringing total memberships to 98.75 million. Other quarterly highlights include total revenue of $2.64 billion, compared to $1.96 billion, year-over-year (streaming represents $2.52 billion of the total; DVD rentals make up the difference.)

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Are Your Influencer Campaigns Compliant?

Influencer Marketing is an increasingly popular form of marketing where companies use individuals to talk about their brand (think an influential blogger, people hired to discuss a brands products, or even a topic expert) to establish credibility and influence with their target customers. Lisa B. Dubrow, Esq, Subscription Insider Guide to Regulation and Compliance, discusses a recent letter from the Federal Trade Commission sent to many companies inquiring about those companies use of disclosures in their influencer campaigns.

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