Conde Nast’s GQ, Wired and SELF to Launch Snapchat Discover Channels

Business Operations, Business Services, Business Strategy, Consumer Media and Publishing, Consumer Services, Free Subscription, Industry Announcements, Invoiced Subscription, Magazines, News, Product Development, SaaS and Cloud Services, Subscriber Acquisition, Subscription Apps, Subscription Business Marketing /

Last week Condé Nast announced that it was expanding its relationship with Snap, Inc. (i.e., Snapchat), launching Snapchat Discover channels for GQ, Wired and SELF magazines in the hopes of wooing millennials to their brands. Starting in late April, Wired, GQ and SELF will publish weekly stories. Other media outlets using the Snapchat platform include The New York Times, Mashable, People, ESPN, Cosmopolitan, Buzz Feed, the Wall Street Journal and National Geographic.

Conde Nast’s GQ, Wired and SELF to Launch Snapchat Discover Channels Read More »