April 21, 2017

The Boston Globe Reveals Details of Its Reinvention

After discussing its reinvention for a year, The Boston Globe is ready to move on its plans for a major transformation. On Monday, Boston Globe editor Brian McGrory outlined the company’s review and evaluation process and detailed some of the changes staff could anticipate. McGrory writes, “We’re ready to begin putting the pieces in place for a restructured newsroom. None of the changes detailed here will come as any surprise, though in total, they represent significant change…”

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Five on Friday: Ad Blocking, Lead Generation and Customer Testimonials

In this weeks Five on Friday, well share PageFairs 2017 adblocking report, MarketingProfs top tips for creating successful lead generation landing pages, legal ways to use customer testimonials, how to keep the trust of your customers, and last but not least, Digiday explains how Brexits unexpected election news has helped The Spectator triple its daily subscriber sales.

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