April 23, 2017

Just because you can add advertising or other ways to monetize your data, doesnt mean you should. Consider the online real estate listings databases, many with lots of advertising embedded in and around each listing. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, discusses if the extra revenue is worth the distraction, confusion and possible annoyance of a target customer, potentially worth thousands, tens of thousands, or more to the listing broker.