April 25, 2017

Match.com in the UK has launched a dating bot named Lara in Facebook Messenger, says Marketing Week. Lara can help users set up dating profiles without having to leave the social media platform. According to Marketing Week, the bot uses artificial intelligence and language processing techniques to interact with Facebook users. Match.com first tested the bot in France last year. UK is the next country to give it a go with the rest of Europe to follow. Lara is just one of 100,000 bots used on the Facebook Messenger platform.