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May 30, 2017

Cox Automotive and Holman Enterprises Launch Flexdrive

Auto-renew Subscription, Business Strategy, Consumer Services, Customer Service, Industry Announcements, News, Product Development, Revenue and Sales, Subscription Apps /

Cox Automotive who publishes Autotrader and Kelley Blue Book, formed a joint venture with Holman Enterprises, an international automotive services company, to launch Flexdrive, a vehicle subscription and services platform that allows car dealerships to offer subscriptions in addition to traditional buying and leasing. Using the Flexdrive mobile app, consumers can subscribe to a car within minutes without having to worry about insurance, vehicle maintenance or roadside assistance. Subscribers can change vehicles at any time, based on availability.

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Organic Search for Publishers: Content Keyword Tools & Processes

Best Practice and How To, Business Media and Publishing, Consumer Media and Publishing, Magazines, Newsletters, Product Development, Subscriber Acquisition, Subscriber Only, Subscriber Retention /

Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part six of Organic Search for Publishers, he explains and demonstrates the tools every editorial, marketing, and audience development team should use when determining what keywords will be used as part of their organic search strategy.

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