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August 2, 2017

Sports News Startup ‘The Athletic’ Raises Another $5.4 Million in Funding

Auto-renew Subscription, Business Operations, Business Strategy, Consumer Media and Publishing, Consumer Services, News, Paywall, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps /

In January, we reported on the launch of The Athletic, a subscription-only sports news startup that had raised $2.1 million in its seed funding round. Using a hard paywall, The Athletic website and mobile app launched in January in two markets – Chicago and Toronto – with a goal of expanding to new markets if it took off. The Athletic has now expanded into Cleveland, Detroit and the San Francisco Bay area. It looks like Philadelphia is next. Fast forward to July and The Athletic has raised another $5.4 million in funding, according to CrunchBase, bringing the total raised in three funding rounds to $7.7 million from eight investors.

Sports News Startup ‘The Athletic’ Raises Another $5.4 Million in Funding Read More »

The New World of Intent-Based Sales Lead Data

Business Media and Publishing, Data and IoT, News, Subscriber Only /

Intent data is an indication that an individual or organization is actively interested in purchasing a specific product or service. Russell Perkins, Subscription Insider Guide to Data Publishing and Founder and Managing Director of InfoCommerce Group, explains why media companies are in a great position to generate sales intent far beyond its current focus on.technology companies.

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How the New European Data Privacy Law Will Impact Subscription Companies

Best Practice and How To, Business Operations, Business Services, Consumer Services, Customer Service, Industry Announcements, News, Research, SaaS and Cloud Services, Subscriber Only, Technology /

Europeans and the European government are taking data privacy very seriously. In fact, some are saying it is the most important change in data privacy regulation in the last 20 years. In May 2018, the two-year transition period for the European Unions new General Data Protection Regulation (GDPR) expires and the new data privacy law goes into effect. Any company doing business with European citizens, including subscription companies, will be impacted, regardless of where the company is located. Companies should start preparing now to comply with the laws and to avoid fines as large as 20 million for violation of the data privacy changes. Heres what you need to know.

How the New European Data Privacy Law Will Impact Subscription Companies Read More »

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