August 3, 2017

Twitter Tests Promoted Tweet Subscription Package for $99 a Month

Social media platform Twitter, rated best platform for B2B marketing in a recent study, is testing a $99-per-month marketing subscription package for small- and medium-sized businesses, reports Mashable. The program, which is called the Twitter Subscription Ads Beta Program, is in private beta now with a 30-day free trial. Users must apply to become part of the program, and only those who are invited may join the beta test.” We’ve developed a way for you to grow your following and have your tweets reach more people without creating ads or managing campaigns,” says Twitter’s subscription landing page.

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Plastic Payments: Credit Cards, Debit Cards, And Trends in Recurring Transactions

As consumer financial lives move from the realm of physical cash into the cloud, subscribers — especially younger subscribers — want to make recurring payments easier, and they are glad to use credit cards to do so. Companies, from credit card providers to online processors to retailers to publishers, are looking to help them do it. But there is the danger of a backlash.

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