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August 10, 2017

Disney to Pull Content from Netflix & Launch Streaming Service in 2019

Auto-renew Subscription, Business Operations, Business Services, Business Strategy, Consumer Services, Entertainment and Streaming, FInance, Industry Announcements, Mergers and Acquisitions, News, Product Development, Regulation and Compliance, Revenue and Sales, Subscription Apps, Subscription Business Marketing /

Tuesday was a big day for Disney (NYSE: DIS). The entertainment and media company announced its third fiscal quarter financials for the period ended July 1, 2017, the acquisition of a majority ownership of BAMTech, and its plans for over-the-top streaming services for Disney in 2019 and ESPN in 2018. Though the Disney news is all related, we’ll tackle one topic at a time.First, let’s look at the new streaming services Disney is planning. In early 2018, Disney will launch an ESPN-branded multi-sport video streaming service. The service will offer a range of sports programming; approximately 10,000 live regional, national and international games and events, including Major League Baseball, the National Hockey League, Major League Soccer, Grand Slam tennis, and college sports…

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Slow Churned: How To Target Retention Efforts So They Don’t Backfire

Auto-renew Subscription, Invoiced Subscription, News, Payment Processing, Research, Subscriber Only, Subscriber Retention /

The easy way to do retention is to blast out special offers and rewards to loyal customers, lumping all the steady subscribers, the sleeping dogs, the irregular users, and other at-risk customers into the same anti-churn program. Research shows that, compared with control groups of customers who are not targeted at all, some retention programs actually inspire existing customers to cancel. Here are some of the factors and methods to consider in avoiding that failure mode.

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