Fitbit Launches Fitbit Coach, a Subscription Coaching Service

Do you ever wonder how successful you might be in attaining your fitness goals if you used an activity tracker and worked with a personal coach? According to a recent Indiana University study about the behavioral aspects of activity trackers, 90 percent of participants said this winning combination has worked for them. To help more people benefit from such a strategy, Fitbit has launched Fitbit Coach, a new premium guidance and coaching service that provides subscribers with custom workouts, wellness programs, content and other tools tailored specifically for them, based on their activity data and health and wellness goals.

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