FTC Takes Action Against Social Media Influencers for Lack of Transparency
Two social media influencers, Trevor Martin, ‘TmarTn’ and Thomas Cassell of The Syndicate Project, settled with the Federal Trade Commission on charges that they failed to disclose their ownership in CSGO Lotto when they endorsed the online gaming company. According to the FTC, Martin and Cassell paid other social media influencers thousands of dollars to promote CSGO Lotto on YouTube, Twitter, Facebook and Twitch, but failed to disclose this in their social media posts. As part of the settlement, the FTC is requiring the pair to ‘clearly and conspicuously disclose any material connections with an endorser or between an endorser and any promoted product or service.’
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